Investing in your future
Yusuf Osman, MBA
Senior Financial Advisor

About me


   I’m Yusuf Osman, an independent Investment Advisor with Argosy Securities Inc. I have lived in Ottawa for most of my life except for a brief stint at Queen's University in Kingston.  My father was a Medical Doctor and my mother a Homemaker, raising me and my four siblings.  The two major influences in my life, which profoundly influenced my work as an Investment Advisor, was my experience as an immigrant and my Mum.


    As immigrants we had to adjust to some harsh new realities.  A new country, a new culture, a new way of life very different from Apartheid South Africa.  And, for the first time, a struggle to make ends meet. I realized from a young age that successful planning and investing can provide a sense of peace, security and dignity. This inspired me to enter the financial services industry and help people just like my parents feel confident and secure in their financial situation.

     My Mum’s life story has had a profound impact on both my personal and professional life.  Her story, as well as those of many of my women clients, is the motivation and driving force behind my Dynamic Wealth Program for Women.  I wanted to create an environment where women could learn about investing and become more confident in making financial and investments decisions.  To learn more about my Dynamic Wealth Program for Women, please click here.

    Today, I remain committed to educating, engaging, and inspiring as many people as possible to take control of their finances. I am also not one to stand still – I constantly strive to improve the services and processes that I bring to bear on their financial situation and, ultimately, their dreams. I enjoy building close and long-lasting relationships with my clients.  It’s my privilege to them on their journey of life and to celebrate their successes with them.

How I Can Help You


The first step toward financial security is an understanding of your financial goals and aspirations.


We create a road map based on sound business planning principles. So we can help you achieve your dreams.


You've done the hard work and planning. Now it's time to make your dreams a reality.

Our Investment Philosophy

        More than Financial Advisors, we are wealth partners. When developing an investment strategy for you, we start with your story... and then plan your money around it.

        But first, we believe that it is important for you to understand how we came to our investment philosophy.  So, here's our story:

        Sitting in our boardroom over black coffee and bagels, we have had many a debate (some quite heated) on life, investing and the financial services industry. We bandy about questions like:

  •    "What do investors thinks their Financial Advisors (FAs) do?" and "What Should FAs be doing?"

  •    "Mutual Funds, Stocks, ETFs?"

  •    "Fundamental or Technical Analysis?"

  •    "Buy and Hold or Active Management?"

  •    "Sesame or Raisin Bagels?"

​These discussions, and the research that followed, shaped our principles and resulted in...

Our Flex Investment Strategy....

...which can be best summed up by our motto,


"Standing Still Is Not An Option!"

        And why?  Because the world has changed. Economic, political and market conditions reverberate around the world. At warp speed. In all aspects of our lives, particularly when we sense trouble up ahead, we adjust, we adapt, we react. Yet, most Canadians have been taught that, when it comes to their hard-earned portfolios, standing still is the way to go.

        So, using our Technical Analysis tools,  we review our charts.  Then we review them again.  All of this work so that we try to identify when to buy, when to sell, and most important, when NOT to buy.  In other words adjust, adapt, and react by strategically shifting from income and cash to equities. Or vice versa.  No "Buy-and-Hold, No Matter what!" or "Don't Worry, It's Long-Term" for us.  Which brings us to...

The 6 Reasons You Should Consider
Working With Us:

    1. Unlike many in our industry, the size of your portfolio does not dictate the service that you will receive. All Canadians should have access to expert financial advice and deserve the full attention of a caring Advisor. Not only at RRSP season...

    2. We are independent and beholden to no one, except you.  No quotas, no dictates as to what we should be offering our clients, no conflicts of interest whatsoever. 

    3. Our Life by Design Plan starts with knowing the Purpose of Your Money.  And that begins with defining the life that you envision for yourself.  We then utilize sound business planning principles - plan, implement, review, adjust.

    4. We implement your plan through our Flex Investment Strategy - a program that adjusts your income and equity components according to market conditions.  "Standing Still Is Not An Option" is our motto.  Which is why we don't blindly follow a "Buy and Hold - No Matter What" strategy. 

    5. We encourage our clients to participate in our Education Program.  We believe that the better informed and educated you are on financial matters, the more confident you will be when making investment decisions.  In addition to seminars and events, we invite you to join our 20:10 Flex Fridays  Zoom meeting for a recap of the markets and how current economic and political issues might impact your portfolios.

    6.  Finally, we provide a fresh perspective to Retirement and Estate Planning. One that should allow you to retire earlier and more comfortably. All the while ensuring that your children, grandchildren (charities, maybe) are also cared for.

      So, we drink more coffee and eat more bagels, look at more charts, communicate more with our clients, agree (and disagree) more than most in the business. But that’s okay, because it serves to keep us focused on our job – helping you realize your dreams.

The Right "Fit"

    We are selective in establishing new client relationships so that we can focus our attention and resources on you without compromising the quality of our services.  We also know that in order for an ideal wealth partnership to work, the right “fit” is necessary.  We find that our clients generally share these characteristics: 

  • They understand the value of working with a partner – someone with whom they can develop a trusting & respectful relationship to build and preserve wealth.

  •  They share our investment philosophy – one based on a highly personalized and disciplined approach to investing .  And they understand the value in a dynamic approach that responds to changing market conditions. 


  • They have the capacity, commitment and discipline to set and meet meaningful financial goals.

  • They are passionate about their lives and are people with whom we enjoy spending time.

Does this sounds like you? If so, we'd love to hear from you.


Let's Talk About Fees


Yes, that delightful topic that makes salespeople sweat and potential clients chew their nails and lie awake at night wondering, “did I (we) get the full story?”


Let’s start with some basics:

Did you know that there are four (4) ways that most Financial Advisors (FAs) are paid? Here they are:


  • Through Mutual Fund (or Segregated Fund) trailer fees

  • Through Fee-Based Accounts

  • Through Commissions based on transactions

  • And in some cases, a combination of some of the above


Let’s delve a bit into these options.


  1. Mutual Funds and Segregated Funds charge the investor an annual Management Expense Ratio (MER) for the privilege of owning the fund, typically in the 2% - 3% range per year (higher for Segregated Funds). A part, typically .75% - 1.25% per year, is paid to the Advisor, regardless of outcomes.

  2. Fee-Based Accounts were created as an alternative to #1. In this case, rather than receiving a Trailer Fee from a Mutual Fund, the FA and his/her firm charges the investor an annual flat fee, regardless of outcomes. These fees typically range between 1% and 2% per year.

  3. Commission based transactions. In this case, there is no fixed annual fee. You pay a commission to buy and sell investments. Commissions typically range from 0.5% to 2%.


Fairly straight forward, right? Not really unless you know all the right questions to ask. So, when you meet with a FA (or your current FA), you might consider asking the following:


  1. How many of the above-mentioned fee structures do you have access to? Many Advisors only have one choice available to them.

  2. Can you offer Exchange-Traded Funds (ETFs), a very low-cost alternative to mutual funds?

  3. In addition to the MER on mutual funds and segregated funds, are there any other fees I should know about?

  4. If you propose a Flat-Fee structure, are there any other charges I should be aware of?

  5. Do you recommend New Issues and how much are you paid for taking part in these issues?

  6. What should I expect for the fees you charge?


P.S. Regarding c., d. and e., there are. And they can be quite significant.


Now, how did I arrive at my fee structure?


I started by putting myself in your shoes – what do you expect of me and how can I serve you best?


First, what do you expect of me? Though financial plans and good service are used to justify fees, I contend that clients deserve more.  You should expect us to be actively watching the markets, alerting you to opportunities AND to risks in the markets, and making recommendations in a timely and prudent fashion. Not simply “standing still”. 


To that end, how do I best serve my clients?  To honour my motto of “Standing Still Is Not An Option”, I utilize a dynamic, focused investment strategy using technical analysis to try to identify both opportunities and risks. Then I offer a wide range of investment options, including stocks, bonds, preferred shares and, a very select group of mutual funds and ETFs. Finally, a fee structure that aligns our shared goals.


Which brought me to the decision to combine transaction-based commissions with a very select group of mutual funds. My fees are linked to outcomes and are as follows:

  • When we Buy    $75


  • When we Sell

  • 1% if profit less than 10%

  • 1.25% if profit between 10% and 15%

  • 1.5% if profit between 15% and

  • 2% if profit is greater than 20%


This fee structure is intended to accomplish the following;


Bottom line, if you succeed, I succeed.

Get in Touch

We find no greater satisfaction than in helping our clients live the lives they’ve imagined.

We invite you to contact us to learn more about our unique approach to service, communication and wealth management.


We respect your privacy and would never share your information with anyone.

Thanks for reaching out! We'll be in touch soon.

​​Tel: (613) 230-5895


238 Argyle Ave, Ottawa, ON K2P 1B9